Andy Mooney is an incredibly talented leader having lead to the invention of limited edition sneakers as CMO at Nike by applying the concept from the Porsche car, to seeing a Disney on Ice show and creating the consumer friendly princess dresses lines, and more. He became CEO of Fender and quickly focused on analyzing its true customer base, which was shocking, and has set the course of the company ever since. With these insights he cut marketing spend down and has grown Fender to around a $1B in sales! Andy shares how beautiful guitar designs can remain the best currently and what is in store for Fender's continued expansion! Hope you enjoy.