When it comes to premium ice cream, none of the brands today could exist without the pioneering entry of Häagen-Dazs.

The ice cream brand has for decades dominated the space, and has fought off competition relentlessly.

This is the fascnitating story of how Häagen-Dazs was founded, and how it became the king of gourmet ice cream, a title it holds to this day, many decades later.

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Music attribution:

Brandenburg Concerto No4-1 BWV1049 - Classical Whimsical by Kevin MacLeod is licensed under a Creative Commons Attribution 4.0 license. https://creativecommons.org/licenses/...

Source: http://incompetech.com/music/royalty-...

Artist: http://incompetech.com/