From obscurity, Shein has recently been valued at over $100 billion - overtaking Zara, H&M, and Uniqlo - and they did all that without having a single physical location.

Learn about how Chris Xu started Shein, the ruthless tactics of Shein, scandals, and strategies Shein used to grow exponentially.

⏰☀️ TIMESTAMPS
0:50 - Why SHEIN has zero physical locations
1:30 - What SHEIN is doing differently
2:00 - Fast Fashion vs. ULTRA Fast Fashion
3:35 - Why SHEIN's app is its most powerful tool
5:50 - How SHEIN started (Chris Xu success story)
6:48 - SHEIN sold wedding dresses
7:00 - Why is it called SHEIN?
8:20 - How SHEIN used TikTok to grow exponentially
8:53 - SHEIN Hauls
9:25 - Why SHEIN prefers smaller factories
12:00 - Why SHEIN prefers slower shipping
13:48 - SHEIN steals art
16:55 - Why Gen Z still loves Shein despite all its scandals

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