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Good news–your company is growing! But as you acquire new customers and enter new markets, your old product strategy isn’t keeping up. How do you stay ahead and set your product up for success as your business scales?

In order to continue (and maybe even accelerate) this growth, your product strategy needs to evolve with the stage of your business. What’s appropriate for an early-stage startup may not work for an established company, and vice versa. In this webinar, Donna Novitsky and Laura Marino share tips for defining your product strategy at the startup, early market, and established stages.

0:00 Introduction
2:49 Mistakes to Avoid when Breathing Life into Your First Products
4:29 Customers Care About Themselves!
13:31 How to Accelerate Time-to-Volume by Avoiding "Big Company Beta Test Process"
18:06 What Are the 5 Transitions Startups Must Embrace to Scale
20:53 Early-Stage Strategies do not Scale
28:23 What Are the Product Challenges during Growth
29:10 Recap: Product Strategy during the Early Stage
30:42 Your Product at the End of the Early Stage
36:35 Why Technical Debt and No Tools?
38:22 Facing Reality: Revisiting Engineering Allocation
41:46 Strategies for Growth and Expansion
45:04 Key Take Aways