Published On Sep 16, 2024
Elizabeth Chan, co-owner of Kueh Ho Jiak, modernizes traditional kueh to appeal to the young. Started by her mother 13 years ago, the business focuses on healthier options without artificial coloring. Elizabeth balances innovation with heritage, manages family dynamics, and emphasizes community engagement through unique hawker stalls and therapeutic workshops. Grateful for support, she values family time and continuous innovation.
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