I recently had the opportunity to meet some of the creative geniuses behind Fire Dept. Coffee.

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As you know, I recently completed a nationwide helicopter trip around the country, meeting unique small businesses across the country. One of our stops on this trip was Rockford, IL, just outside Chicago, where we met up with Randy at Fire Department Coffee.

Running a small business is never easy. To succeed, you must be agile and ready to pivot at a moment's notice. Something that worked for you in the past may suddenly stop working; as an entrepreneur, you can either stick your head in the sand and die or adapt to the changing landscape and thrive.

This is the very challenge Fire Dept. Coffee founder and CEO Luke Schneider faced during the 2020 pandemic that was crushing small businesses across the country. Previous sales models were becoming more challenging and less successful, and now, for the first time, he faced the very real possibility of losing everything he and his team had worked so hard to build.

Did he lay down and give up? Heck no! He did what you would expect from a military veteran and a seasoned firefighter, fight until the bitter end. And boy did his team fight! Now, over two years later, Fire Dept. Coffee is stronger than before and quickly on the road to becoming a household name. But how? Let's dig into their secrets.

First, Luke reached out to fellow firefighters and comedic geniuses Jason Patton and Brent Fenton to join the team, offering them a piece of the company in exchange for their established audience and continued public appearances. Collectively bringing their millions of fans across multiple social media platforms, Jason & Fenton show a comedic look at the life of first responders while strategically including Fire Dept. Coffee products in many of their videos.

 @Firefighter Fenton 
 @Fire Dept. Coffee 
 @Fire Department Chronicles 


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