Over the years, creating an excellent customer experience (CX) has become a top priority for businesses as it is now one of the core differentiators for most purchase decisions. It can also inspire happy customers to help champion your brand. However, seizing the moment with customers and building brand loyalty takes precision, consistency and speed. Learn how your sales team can tap into a CRM's potential with various customisations and automations, as we reimagine the CRM's use for a greater CX outcome.