In today's fast-paced world, consumers expect seamless, personalized experiences — delivered instantly and in just the way they want it. Leading companies are mastering personalization at scale by merging AI with organizational intelligence, and you can too with Mark Abraham and David Edelman’s new book, Personalized: Customer Strategy in the Age of AI. Are you ready to capture your share of the $2 trillion personalization opportunity? To learn more about personalization and the new book from BCG’s Personalization Practice, visit: https://on.bcg.com/3XNKudt

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