Join us as we sit down with Dona Francis, a dynamic leader and Director at Red Maple Media, who transitioned from a tech background to a successful career in advertising. An alumnus of our PGPXPM (Executive MBA) program, Dona shares her insights on the evolving landscape of advertising, the impact of technology and AI, and the essential skills required to thrive in this fast-paced industry.

In this candid discussion, Dona reveals what inspired her to pursue a career in advertising and how the industry has transformed since she first started. She also offers valuable advice for professionals aiming for leadership roles in and reflects on the future trends that could disrupt the advertising industry.

00:44 - Introduction
01:41 - Why advertising?
03:39 - Interesting campaigns
05:00 - Advertising on Trains
06:21 - Vikram movie branding on Trains
06:44 - Voice-based SEO Searches are trending
07:00 - Advertising on Gaming Platforms
07:20 - Gamification of Apps
10:03 - Should a mid-senior level employee purse an MBA?
10:52 - Doing the exec MBA was the right choice
12:16 - Lessons from Faculty at Great Lakes
15:13 - Always separate the people from the problem
16:22 - Advice to MBA aspirants

Whether you're a seasoned professional or just starting out in the world of advertising, this conversation is packed with practical insights and inspiration. Don't miss out on learning from one of the industry's top leaders!

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