Beginner Market Sizing Example With Walkthrough
CraftingCases CraftingCases
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 Published On Nov 7, 2022

If you want to learn how to solve any market sizing, estimation, or guesstimate case like a top 1% candidate, check out our FREE course, Case Interview Fundamentals at https://www.craftingcases.com/freecourse. Module 2 is all about Estimations and Market Sizings, and I'll teach you a step-by-step method to solve any estimation case.

You'll also find three FREE cases for high-quality practice, with in-depth answers and comprehensive explanations of the thought process behind these answers.

In this video, you will watch me, Julio, an ex-Bainee, interviewing Bruno, ex-McKinsey, with a beginner-level market sizing case. Bruno can get solve this case elegantly, and he would definitely get an offer based on this case. Would you?

I also took the chance to pause the video in several moments to help you read between the lines and understand what's going on in this case. I'd say this video is a react to my own interview, which is kind of funny.

If you're looking to understand what a market sizing case is like and what's expected from you, you're in the right place.

If you want to move on to the next level and learn how to solve any market sizing and estimation case for your management consulting interviews, then I've also got a great deal for you.

As I said above, that's exactly what I teach in our free course, Case Interview Fundamentals. Just click this link https://www.craftingcases.com/freecourse and join now to learn how to solve any estimation course in a repeatable way that will impress any interviewer.

00:00 - Introduction and how to learn market sizings
01:10 - Case question
04:04 - Structuring: how Bruno will get to the answer
07:07 - Choosing assumptions: what numbers Bruno will use
19:03 - Calculating: Bruno actually gets to his final answer
21:44 - Reality checking: figuring out if this numbers makes sense
26:07 - Follow-up question and Bruno's answer
28:19 - How realistic is this case?

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If you have any questions, ask it in the comments below - I'll read and answer each one of them and may even make a video about it, who knows!

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Hope the best for your case interview preparation and I'll see you on the next video :)

Julio

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