The idea of electric charges and electricity in general is a familiar one to the science savvy viewer. However, electromagnetism is but one of the four fundamental forces and not the strongest one. The strongest of the fundamental forces is called the strong nuclear force and it has its own associated charge. Physicists call this charge “color” in analogy with the primary colors, although there is no real connection with actual color. In this video, Fermilab’s Dr. Don Lincoln explains why it is that we live in a colorful world.