Published On Nov 23, 2021
Cryptocurrency exchange Crypto.com has invested $100 million in a global advertising campaign featuring Matt Damon. Following a $700 million naming deal, the Staples Center arena in Los Angeles will be renamed Crypto.com Arena. Crypto.com CEO Kris Marszalek shares insights into the firm's marketing strategy and whether the sponsorship deals are paying off. Plus, details on his company's growth and expansion plans.
#cryptocurrency #digitalfinance #finance #bitcoin #crypto
Subscribe to CoinDesk on YouTube: https://www.youtube.com/user/CoinDesk...
Site: https://www.coindesk.com
Twitter: / coindesk
LinkedIn: / admin
Instagram: / coindesk
Facebook: / coindesk
Newsletters: https://www.coindesk.com/newsletters
CoinDesk Podcast Network: https://open.spotify.com/show/2jyIhkv...
Markets Daily Crypto Roundup: https://open.spotify.com/show/7sDXM8B...
CoinDesk is the leading digital media, events and information services company for the crypto asset and blockchain technology community.