How to Craft Competitor Comparison Charts that Convert 🚀

In this lesson, growth expert Daphne Tideman teaches how to design comparison charts that will actually boost your conversion rate.

Here are the key takeaways:

⭕ Compare at Different Stages:
Tailor your comparison charts to where customers are in their journey. Think about the different consideration sets at the top, middle and bottom of the funnel.

⭕ Don't Be A Bully:
Your competitors aren't all bad. Acknowledge where they do well—credibility builds trust.

⭕ Get Concrete:
Ditch vague claims. Use specific facts, numbers, and clear visuals to make your case.

⭕ Get Visual:
Stop the scroll with eye-catching designs or videos. Visuals can make or break your comparison charts.


Get the full breakdown in the video so you can start turning those comparisons into conversions.

--
#ecommerce
#CRO
#D2C
#growthmarketing
#digitalmarketing