In this intriguing video, we delve into the controversial decision made by the founders of Watcher, a YouTube channel known for its high-quality content. We examine how their announcement of a new subscription service sparked outrage among their loyal fanbase and how a psychological concept of reactance played a key role in shaping viewers' reactions. Explore the backstory of Watcher's inception and how their departure from Buzzfeed led to a unique mission and company culture.

CREW:
Marygold Martinez
Kevin Martinez

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