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Today on Past Gas, What happened to Isuzu?
How could a company that built such a strong foothold in popular culture during the 80’s and 90’s become such a failure in the 2000’s?
And where are they now?
The answers to those questions are as winding as its namesake, Japan’s Isuzu River.
This is the rise and fall of Isuzu.

00:00 Intro
00:27 The Rise and Fall of Isuzu
2:02 Super Bowl XXI Halftime Show
2:32 Host intros
3:03 New Free Ride Coming...
05:33 Jay Leno's Appearance on The Big Three
07:50 Our Perception of Isuzu
11:11 Early History of Commercial Vehicle and Diesel Engine Business
19:00 Allstate
19:36 Hankook
20:50 Passenger Cars
22:45 Earthquake at Justin's Falconry Class
23:41 Early designs / Giorgetto Giugiaro
27:56 Why Aren't There More Diesel Sports Cars?
30:05 GM Saves Isuzu
34:36 BetterHelp
35:39 Isuzu's Bold Move
45:09 The Beginning of the Decline
52:36 Isuzu's Last Gasp
54:00 Takeaways
56:45 Listener mail / Outro

Image Credit:
The Drive
Ypy31
TTTNIS
John Gateley
Poqua
Harry_NL

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Donut Media’s James Pumphrey, Nolan Sykes, and Joe Weber walk you through incredible stories behind your favorite cars and manufacturers. Episodes include underground Japanese racing clubs, bitter racing rivalries, and how some of your favorite classic cars came to be. Listen and find out why Past Gas is the #1 automotive podcast on Apple.

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