Important Post Purchase Email Sequences You Must Have in 2022

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In this video, Andriy shares the importance of having a post purchase email sequence and how to set one up. If you bought a product online, whether the company was big or small, it is nice to get a response, so you know they have received your order. Also, it is nice to have communication with the person or company that you have given your money to.

Buyer remorse is a real thing and people will regret a purchase if they don’t feel like the communication is good. Also, this could impact the review that they leave you, in terms of communication. Having a great looking website and getting sales is important but post purchase emails are just as important.

You want to have a 4 email sequence, the first one can be simple such as saying thank you for ordering and letting them know what the shipping / delivery process is like. After, you want to do a bounce back email which is important to get the buyer to make another order. The final 2 emails should be FAQs and a survey.

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