A list of content quantities is a very boilerplate way to make a trailer, it's also very boring and generic.

https://www.derek-lieu.com/blog/2019/...

Numbers only mean something when you know what the core experience is like. Knowing there's a lot of something isn't significant until you know the quality of the content. Since so many games do this, it makes the trailer sound generic and same-y too.

So resist the urge to list out quantities, and find more differentiated ways to talk about your game!

Video Chapters

00:00 - Introduction
00:38 - Why listing quantities is ineffective in game trailers
02:27 - When it's ok to list quantities

Links:

Restaurant Photo - https://unsplash.com/@jsycra

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ABOUT ME

Hi, I'm Derek Lieu and I'm a game trailer editor! I got my start in the movie trailer industry as an assistant editor at a house which produced trailers for: The Matrix Trilogy, Spider-Man, Pirates of the Caribbean and many more.

Over many years I worked as an editor and started making fan trailers for games, until eventually I got jobs at game trailer houses in Los Angeles where I worked on games like Mortal Kombat X, Shadow of Mordor and lots of LEGO games. Independently I've helped make trailers for games like: Half-Life: Alyx, Firewatch, Dead Cells, Subnautica, Spelunky 2, Ooblets and BattleBlock Theater.

I'm using this channel to teach people about the art of making trailers via video essays, tutorials, reviews, and behind-the-scenes looks at my own work. I think about trailers a lot both for work and fun, so I have A LOT to say about them.

#gametrailers #indiegametrailers #trailerediting

Website: http://www.derek-lieu.com
Twitter:   / derek_lieu  
Cats' Instagram:   / uniandebi