In the heart of Bolivia, one of the most ancestral and symbolic customs of our identity is maintained: The consumption of chicha. Today we explore a battle that goes beyond a simple drink: chicha against beer and other modern drinks.

0:00 Introduction.
1:21 History and meaning of Chicha, influence of beer.
3:30 Decline of the traditional chichería.
5:29 Sociocultural and economic factors.
7:30 Perspectives and solutions.
9:50 Conclusions and final reflections.