Listen to Steven Pope as he presents how to leverage new Seller Central features for Amazon advertising. He navigates through product-level data insights, stressing the importance of exporting data and highlighting actionable recommendations.

Pope demonstrates optimizing campaigns through precise keyword targeting, negative keyword management, and bid adjustments. His insightful case studies showcase the significance of historical data and seasonality analysis. Pope's expertise underscores strategic decision-making to enhance Amazon ad campaign effectiveness.

He also emphasizes negative keyword usage, leveraging data to identify underperforming keywords. Pope demonstrates creating effective campaigns with generic and scent-specific targeting, adjusting bids based on performance. He also utilizes brand analytics to incorporate competitor keywords. Pope's expertise emphasizes data-driven decisions for successful Amazon ad campaigns, enhancing sales and reducing ACoS.

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CHAPTERS
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0:00 New Features in Seller Central
1:26 How to analyze and export data
4:37 Exploring Features
8:30 Analyzing Ad Performance
13:34 Campaign Optimization
19:57 Maximizing High-Performing Keywords
23:06 Keyword Types and Negative Keywords
27:01 Campaign Focus and Keyword Selection
37:08 Competitor Analysis and Brand Targeting
41:21 Campaign Launch and Budget Allocation