Published On May 11, 2024
An analysis of MoviePass' business model and pricing strategy.
MoviePass made a name for itself by allowing people to see an unlimited number of movies at the theaters for a fixed $9.99 fee.
This business model sounds crazy immediately. However, the company had an interesting plan for profitability.
In this video, we analyze MoviePass' plan to make its $9.99 price point work, and what ultimately made that task difficult.
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