Every company wants to build an audience today, but only a small percentage are doing it correctly. In this fast-paced keynote presentation, Joe Pulizzi, the founder of Content Marketing Institute, will present his "Content Inc. Methodology" on the right way to grow, keep and monetize an audience. Joe will review each of the six steps on how to make this happen: Identifying Your Sweet Spot, Finding Your Content Tilt, Building Your Base, Harvesting Audience, Content Diversification and Monetization.


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At OMR, we view ourselves as a platform for industry professionals by industry professionals. We bring together players from every corner of the digital marketing stratosphere: marketing makers with global visionaries, head hunters with prime candidates and information seekers with experts. Our range of products includes the annual OMR Festival with 52,000 visitors in 2019, big-name international speakers, stellar networking opportunities and unique industry insights, our German and English-language blogs, our weekly podcasts, monthly reports, jobs portal, and many more. Welcome to the home of Digital Marketing: http://bit.ly/OMRhomeEn

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