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Today we're looking at how Axe Body Spray built a men's grooming empire that slowly deteriorated after adolescent boys hijacked the brand's reputation.

Patreon:   / slow_start  
Second Channel:    / @slow_start2  
Animation Help & Special Thanks: https://www.rewfoe.com

Notable Sources
https://www.fastcompany.com/1681417/h...
https://www.vox.com/the-highlight/202...
https://www.unilever.ca/news/2023/beh...
https://www.campaignlive.co.uk/articl...
https://marisatania.weebly.com/fashio...
https://www.fosters.com/story/lifesty...
https://www.huffpost.com/entry/axe-sh...
https://www.syracuse.com/news/2012/05...
https://www.indiatimes.com/trending/w...
https://www.denverpost.com/2009/04/06...

Music
Shyllis - Elevator Music
Luigi Boccherini - Minuetto
Zelda: Twilight Princess - Hyrule Castle Town
Kevin MacLeod - Amazing Plan
Laurie Johnson - Happy-Go-Lively
Kevin MacLeod - Hep Cats
Chiro - Today's Diary
Kevin MacLeod - Covert Affair
Piotr Pacyna - Corduroy & Cheese
David Luong - By Your Side
Miitopia - A Lively Inn

Timestamps
0:00 Intro
3:24 The Axe Problem
6:27 Sponsor
7:37 The Axe Problem (Cont.)
8:42 The Origins of Axe
10:54 The Axe Approach
12:27 Axe's New Attitude
15:04 Early Competitors
15:55 Axe's New Fanbase
17:55 The Old Spice Problem
20:17 Axe Adapts... Kind of
23:27 Axe Today
24:45 Outro