AI is the X-factor for your business, and it can lead to exponential growth. Dawn Herndon, Vice President of EMEA Build & ISV Partnerships at IBM, shares the areas where AI can accelerate your business and the different factors you need to consider as you build products and solutions to sell.

People may not often think of IBM as a tech company that develops AI technology, but they’ve been doing it since 1956. Today, they focus on two areas:

Helping organizations accelerate how they go to market with AI by providing the best-of-breed technology and innovation. 
Open-source. They develop AI to fit the purpose of your company, domain, or expertise. 

How do you leverage AI today to drive the outcomes you need? Every company on the planet needs to figure out how to make money and attract new clients. So, let’s figure out how to do precisely that.

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