It's hard to think of Rolex without Roger Federer coming to mind. The tennis legend, now in retirement, has been a Rolex Testimonee (ambassador) for nearly two decades. But his journey there was not as easy as you may think. This is how Roger Federer become the face of Rolex.

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Sources included in the video.

0:00 Introduction
1:45 Roger's Early Career Attitude
4:15 The Aesthetic of Roger
4:45 Roger's Personal and Public Evolution
7:25 Roger & Maurice Lacroix
8:25 Roger & Rolex
10:15 Conclusion

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Tags: #tennis #business #luxury