Dividing or segmenting a market is key for any marketer. By knowing the different types of potential customers we have we can better deliver a product or service that is tailored to them. In segmentation you group similar and dissimilar groups in ways to target them with products, services, or advertisements.
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Copyright Mark Wolters 2019

Topic 8: Segmenting, Targeting, Positioning

#marketing #marketsegmentation #principlesofmarketing

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