In this Masterclass, Ashley Ward, the director of customer marketing at LeanData, discusses the unique challenges and strategies involved in reporting to both customer success and marketing. She shares insights into her experience at LeanData and previous companies, highlighting the importance of customer-focused programs and the interplay between different departments in serving and retaining customers. Ashley's expertise and innovative approach offer valuable lessons for professionals navigating the intersection of customer success and marketing. This episode provides a rich exploration of customer-centric strategies, metrics, and program development to inspire and educate listeners in similar roles.