Local SEO broadly refers to the practice of ranking for searches with "local intent". Think of things like "coffee near me" or "coolest dog groomer in Greensboro, North Carolina". Searches with local intent trigger something called the Map Pack (aka Local 3 Pack) to show on the Google SERP. In fact, this happens 93% of the time in response to a search with local intent.

The Local Pack gets about half of all clicks on the SERP and can be hugely effective in driving clicks and conversions from local customers. Getting these results all comes down to using the Google Business Profile (formerly called Google My Business) properly. For more about the business profile, check out this video linked below with the #1 most important ranking factor.

   • Google Business Profile Top Ranking F...  

*Some relevant links for further viewing / reading*

2 Simple Ways to Increase SEO Ranks With Google Search Console:    • 2 Simple Ways to Increase SEO Ranking...  

How to Disavow Backlinks in 2023:    • How to Disavow Backlinks: Get Rid of ...  

What's the Difference Between Local SEO and National SEO: https://www.rootandbranchgroup.com/se...

How to Do On Page SEO Optimization in 9 Steps: https://www.rootandbranchgroup.com/se...

Understanding and Measuring Branded vs. Non Branded Keywords in SEO: https://www.rootandbranchgroup.com/br...

Image Alt Tags and SEO: https://www.rootandbranchgroup.com/im...

How to Edit Your robots.txt File in Wordpress: https://www.rootandbranchgroup.com/ed...

Root and Branch offers digital marketing training and tips focused on Google Analytics, Google Ads, Google Tag Manager, and SEO.

Thanks for coming by!

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SEO can be hard, but there is someone whose yoke is easy and whose burden is light.
Rest easy. Mathew 11: 28 - 30

Meeting the Real Jesus - Tim Keller:    • Meeting the Real Jesus – Timothy Kell...  

God bless!