Jeff Cheal joins Isaac and Jared to explain how Optimizely has grown in a competitive market and the importance of partnerships in their success. Optimizely, a leading optimization and experimentation platform, recently announced crossing $400 million in revenue. The company's growth can be attributed to its diversified business model and focus on being known for something specific in a crowded SaaS space. They discuss the value of integrations and being a team player in the MarTech landscape.

Learn more about Nearbound and how the economy has changed: https://bit.ly/3vvpfmf

Get a copy of Nearbound and the Rise of the Who Economy: https://a.co/d/98FC5Mc

...
Chapters:

00:00 Introduction and Optimizely's Revenue Milestone

03:03 Optimizely's Unexpected Growth in a Competitive Market

05:14 The Importance of Being a Team Player in the MarTech Landscape

09:39 The Strategic Approach to Solution Partners and Technology Partners

28:25 The Power of Quick Wins and Impact Highlighting

32:29 Data-Driven Partner Success

34:14 Focusing on Compelling Events and Strategic Partnerships

37:51 Building Trust and Credibility for Executive Buy-In

43:38 Flexibility, Adaptability, and Continuous Evaluation in Partnership Strategies

#b2b #saas #success