How to accurately analyze your email open rates
HubSpot Tutorials by webdew HubSpot Tutorials by webdew
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 Published On Sep 16, 2024

Want to get better insights into your email open rates? Tracking and analyzing this key metric can significantly improve your email campaign performance.

In this video, we’ll show you how to easily analyze your email open rates in HubSpot step by step.

1. Log in to your HubSpot account.
2. Go to the Settings page by clicking on the gear icon.
3. On the left panel, scroll down and navigate to Tracking and Analytics.
4. Click on the Tracking Code option and select Advanced Tracking.
5. Scroll down and toggle on Bot Filtering (Note: You must have the appropriate permissions to modify this setting).
6. Now, on the left panel, click on Marketing and select Email.
7. Choose the email you want to analyze.
8. With Bot Filtering activated, HubSpot will now display open rates reflecting real contacts, filtering out bot activities.

By regularly tracking your email open rates, you'll be able to make informed decisions that can enhance your email marketing strategies.

#HubSpotTips #EmailMarketing #OpenRates #EmailAnalytics #MarketingStrategy #BotFiltering
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