The chief executive of Bloom & Wild turned to a secret WhatsApp group with fellow founders to combat the "isolation" of being the sole head of his rapidly expanding flower delivery business.

In the latest episode of Boardroom Uncovered, City A.M.'s on-camera interview series, Aron Gelbard revealed what it's like to run Bloom & Wild without his co-founder Ben Stanway who stepped back to set up MoneyBox.

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