In this episode of the DevReady Podcast host Andrew Romeo sits with Rahul Moudgil, Co-Founder of Pactify, to explore the transformative changes in the creator economy. Rahul, who left Cambridge to pursue his passion for improving talent management processes, delves into the evolving landscape of influencer marketing and intellectual property. From navigating the complexities of brand deals to the shift from traditional advertising to niche influencer partnerships, Rahul shares his insights on how creators can better retain ownership and monetize their content. Tune in to discover the innovative solutions Rahul and Pactify are bringing to the table and gain valuable perspectives on the future of the creative economy.

Topics Covered
• Challenges in the Creator Economy
• Intellectual Property (IP) Ownership
• Startup Ecosystem
• Targeting Specific Markets
• Balancing Vision and Flexibility
• Engaging with Customers
• Daily Life of a Startup Founder
• Evolution of Influencer Marketing

Important Time Stamps
• From Cambridge Dropout to Startup Founder: Rahul Moudgil’s Journey (0:07 – 4:49)
• From Smiley to Disney: The Billion-Dollar World of Licensing (4:50 – 11:09)
• Why Chasing Funding Isn’t Always the Answer: Rahul’s Startup Journey with Antler (11:10 – 16:43)
• Building a Startup: Rahul on Co-Founder Dynamics and Market Focus (16:44 – 22:14)
• Vision vs. Flexibility: Finding Balance in Startup Success (22:15 – 26:25)
• Building the Right Connections: Customer Conversations and Market Expansion (26:26 – 32:05)
• What Drives a Startup Founder? Rahul Moudgil on Vision and Motivation (32:06 – 35:56)
• The Evolution of Influencer Marketing: Rahul’s Vision for the Next Decade (35:57 – 42:47)

Connect with Rahul
Rahul Moudgil | LinkedIn:   / rahul-moudgil  
Pactify | LinkedIn: https://www.linkedin.com/company/pact...
Pactify | Website: https://www.pactifyai.com/


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