Operators today are prioritizing network automation and technology upgrades to retain an edge in a hyper-connected era. New-age customers, meanwhile, are demanding new and engaging experiences, across a plethora of devices. To cater to these requirements, Comviva’s Caller Ring Back Tone (CRBT) platform offers an end-to-end solution that houses multiple features, such as product planning, partner management, storefront management, revenue management, and business analytics.