Did you know there’s still a huge gap in viewership between the men’s and women’s Tour de France?

The difference is mainly due to less media coverage and lack of options to watch the full tour on TV and streaming platforms. This leads to smaller prize money, fewer sponsorships and fewer opportunities for female riders. While the sport is picking up steam and viewership is growing every year, there’s still more progress to be made.

🙌 That’s where we all come in – we’re partnering with ‪@Togethxr‬ to bring you special coverage from every stage of the world’s most epic cycling race! With 94% of the women’s peloton on Strava, we’ll cover every stage’s route, segments and QOMs across social and in the Tour de France Femmes avec Zwift Club. Join the club on Strava. https://strava.app.link/letourfemmes-...

#FemmesOnTour #TDFF2024 #Tourdefrancefemmes #WatchTheFemmes