What is a demand-side platform (DSP)?
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 Published On Jul 25, 2019

🚀Try Using a DSP → https://dsp.epom.com/
📜Article version of a video → https://epom.com/blog/programmatic/5-...

The tutorial explains the Demand-Side Platform (DSP) and how it works. The video answers the most frequently asked questions about DSP technology and clarifies its role in the programmatic advertising ecosystem

0:00 Introduction to demand-side platforms
0:22 How much money advertisers spend on programmatic ads?
0:41 The most frequently asked questions about programmatic
1:06 What exactly is a demand-side platform?
1:32 Inside the demand-side platform
1:55 What’s the backbone of every DSP?
2:08 Why advertisers and media buyers use DSPs?
2:46 How does a DSP work?
3:50 What is query per second (QPS) in programmatic media buying?
4:23 Who may need a DSP?
4:43 Start advertising programmatically with your own DSP.

Build your own DSP with Epom White-Label DSP solution! Unite all your media buying activities, connect with trusted publishers directly, reach the peak of performance, and avoid paying middlemen. Sign up for a personal demo here → https://dsp.epom.com/sign-up
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Epom White-Label DSP is a ready-to-use RTB technology designed for those who aspire to create their own demand-side platform and for those who buy traffic for branding and performance ad campaigns.

We help ad agencies, ad networks, and media buyers who want to promote products and services online through data-driven programmatic advertising.

With Epom White-Label DSP, you:

- Unite all your media buying activities in one place;
- Buy and manage mobile, in-app and desktop inventory from a single account;
- Start bidding immediately after the ad campaign setup;
- Have full control over performance, analytics, and data through one dashboard;
- Save the time spent on everyday optimization;
- Target unique users with the help of bidstream;
- All ad formats are available;
- Automate KPIs with the optimization algorithm.

Visit our blog to learn more about demand-side platforms and programmatic advertising: https://epom.com/blog/
Download free comprehensive guide on How & Why to Advertise with a DSP: https://dsp.epom.com/complete-dsp-guide

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