In this Business Talk with Michael Avery interview, HONOR South Africa General Manager Fred Zhou discusses the local launch of the HONOR Magic Series flagship smartphone range.

HONOR was founded in 2013 and has quickly become a global leader in the consumer technology industry.

It is the biggest smartphone brand in China and boasts a significant international presence, too.

Zhou begins the interview by discussing HONOR's incredible growth in South Africa.

He then unpacks HONOR's new Magic Series smartphone range and predicts their popularity in South Africa.

Zhou discusses the impressive technologies HONOR has included in these smartphones, too, including their extensive implementation of AI-powered tools that align with HONOR’s Four-layer Architecture of AI.

Zhou concludes the interview by expanding on the privacy features and pricing of the HONOR Magic V2 and Magic6 Pro smartphones, and detailing HONOR's goals for 2024.