Published On Jul 30, 2021
If British Leyland had a pound for every Mini reboot, they’d still be in business! Ever since it burst on the scene in 1959, designers have been trying to reimagine it for a new era. In the process their failure had made the shape of the original Mini a British cultural icon, like the red telephone box, The Beatles or England losing to Germany at football! So why did it take 41 years until we got a new Mini, when it would seem to make sense to keep updating a car that was selling so well?
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