Throughout the late months of 2015 and into 2016, a bloody, hard-fought, gruesome war raged on. This war was between the marketing teams of cell phone carriers Verizon, Sprint, and T-Mobile. Verizon created a commercial titled "A Better Network as Explained by Colorful Balls", which visualized statistics from an independent study in the form of small color-coded balls rolling down a ramp, with one ball representing a state win in the RootMetrics study.

Verizon had "won big" (insert massive small print) with 153 state wins, AT&T received 38, Sprint got two, and T-Mobile was left with none. The latter two carriers were left unhappy with the statistics provided in the commercial, and would each create their own parodies of it, mocking Verizon. Sprint created one to market their "LTE Plus" network, while T-Mobile created multiple commercials boasting about their 100M-customer increase, while also openly displaying how massively salty they were in regards to the study.

Most of these standalone commercials can be found on YouTube, including a U.S. Cellular commercial essentially putting shame to the "colorful ball wars" in a mother-telling-kids-to-quit-fighting sort of fashion. But until today, no definitive compilation has been uploaded to YouTube.

AT&T was the only major carrier that never made a response to the original commercial. Cowards.