Patrick Grant is a fashion designer, businessman, and judge of The Great British Sewing Bee. He took over Savile Row tailors Norton and Sons aged 33, turning it from near bankruptcy to a global success.

He then relaunched the defunct Norton subsidiary E. Tautz & Sons making it of international distinction.

He then relaunched other brands such as Hammond and Co and Cookson and Clegg, before founding Community Clothing which uniquely uses British mills with a British workforce in a sustainable way.

On top of that he’s a household name and have judged all nine seasons of the Great British Sewing Bee.

We dive into so many topics on this episode, everything from the evolution of menswear, how the suit has changed over the past 300 years, how Patrick brought back the wide-legged trouser which everyone copied - and got comments from Ralph Lauren, how and why we should buy less but buy better quality, and I ask if the British Government made a department for sartorial affairs and appointed him minister, what would be the first thing that he did.

All that and much more. If you enjoyed this episode, don’t forget to subscribe and leave a 5 star review. It’s much appreciated.

Find me on Instagram: www.instagram.com/joe.reilly/?hl=en
Listen to the episode on Spotify: https://open.spotify.com/show/249tlFB...
Listen to the episode on Apple: ⁠⁠https://podcasts.apple.com/gb/podcast...

Buy Patrick’s new books:
Less: www.harperreach.com/products/less-patrick-grant-9780008664008/
The Savile Row Suit: www.harperreach.com/products/less-patrick-grant-9780008664008/


00:00 -Introduction and Britishness
01:07 - House of Lords and Reform
02:55 - Personal Style and Acceptance
03:46 - Fashion Faux Pas
05:12 - Kilts and Traditional Attire
06:08 - Proportions and Classical Proportion
07:33 - Loss of Formality in Men's Clothing
09:00 - Evolution of Men's Clothing and Style
09:27 - Personal Style and Comfort
11:56 - Finding Personal Style
13:52 - Comfort in Casual and Formal Attire
14:07 - Wide-Legged Trousers and Field Trousers
22:38 - Field Trousers and Ralph Lauren
23:01 - Community Clothing's Focus on Quality
26:01 - Expansion into Suits
27:11 - Burberry's Brand Revitalization
27:25 - The Importance of Storytelling, Heritage, and Quality
28:40 - Celebrating Craftsmanship
29:09 - Using British Materials
31:36 - Building Relationships with Manufacturers for E-Tautz
33:22 - Fast Fashion
35:16 - Have Fewer, High-Quality Objects
38:22 - Connecting to the Origins of Products
42:46 - Upcoming Books