Maurits Pieper shares his experience in building a successful partner program at Dixie. He discusses the importance of buy-in from different departments and the impact of incentivizing reps to work with partners. Moritz also emphasizes the need to track partner influence and not just source revenue. He advises partner professionals to be selective in the content they consume and to be proud of the program they've built.

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Chapters:

00:00 Introduction and Background

03:10 Incentivizing Reps and Tracking Partner Influence

05:54 Shifting the Focus from Source to Influence

09:31 Managing Expectations and Overcoming Challenges

12:43 Using Data to Drive Change and Gain Buy-In

15:24 The Importance of Selective Consumption

23:18 Tactical Takeaway: Tracking Partner Mentions

26:36 Tactical Takeaway: Celebrating Success and Uplifting Others

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