#hybe #bts #kpop

We've talked about ⁠YG⁠, we've talked about ⁠JYP⁠, and now HYBE got us to put our investigative research hats on!

This is a really long episode, but there's just so much to cover that we could simply not leave out as it's all a part of HYBE's path to global takeover. Instead of making this episode multiple parts, we'll let you decide where/when to stop and when to keep going!

We're covering HYBE's existence in three stages:
1. The days of Big Hit Entertainment: HYBE (as its previous iteration as Big Hit Entertainment) gave birth to BTS, Tomorrow X Together, 8Eight, Lee Hyun, and GLAM. We also go into Bang Sihyuk and his evolution to become Hitman Bang in this section.

2. How Big Hit Entertainment became HYBE Corporation: from about 2019 until 2022, Big Hit Entertainment laid down the groundwork to become HYBE and secure its position as the biggest player in K-Pop. Acquisitions, partnerships, new labels, technology investments, and so much more.

3. HYBE’s Expansion Era: the moves and shakes we've seen from HYBE this year showed us that the question is no longer whether HYBE trying to take over the whole k-pop industry. Now it's evident that they're going for domination at a global scale.

As always, please forgive any mispronunciations!

We hope you enjoyed this episode and our mix of Latin-based western observations! If you did, please don't forget to subscribe and leave us 5-star reviews wherever possible.

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TIMESTAMPS
00:00 Will HYBE’s Greed Be The Reason for its Downfall?
Section I: The Days of Big Hit Entertainment 02:41 - 30:11
02:41 What’s the history of Big Hit Entertainment?
04:43 Who is Bang Sihyuk/Hitman Bang and how did he get around to founding Big Hit Entertainment?
08:27 What artists or musical acts have been signed to Big Hit Entertainment since 2005?
08:40 Who was part of the group 8Eight?
09:25 How long has Lee Hyun been signed to Big Hit Entertainment/HYBE?
09:52 How did the co-management of K-Pop group 2AM work between JYP Entertainment and Big Hit Entertainment?
10:43 Who was the K-Pop group GLAM?
12:03 How was BTS formed?
13:02 How was TXT formed?
16:55 What happened to Trainee A?
18:48 What scandals did Big Hit Entertainment face?
24:54 Why was GLAM disbanded?
Section II: How Big Hit Entertainment became HYBE Corporation 30:12 - 01:14:33
30:37 How did Big Hit grow into HYBE?
32:12: How did Big Hit use Weverse to grow?
34:33 What happened to VLive?
41:35 How does the Weverse Shop work?
46:01 What is HYBE EDU?
47:43 How has HYBE capitalized the gaming world?
49:18 Which companies has HYBE acquired? What are HYBE’s business partnerships?
49:48 How did HYBE produce ENHYPEN? How is CJ ENM involved with BELIF+ LAB
51:00 How did HYBE go about acquiring Source Music?
53:13 How was Le Sserafim formed?
56:35 Why did HYBE buy Pledis Entertainment?
58:50 How is HYBE working with Zico and KOZ Entertainment for the launch of BOYNEXTDOOR?
59:31 Why did HYBE acquire Ithaca Holdings?
01:00:37 What is HYBE America?
01:08:08 HYBE says goodbye to Sony Music, hello to Universal Music Group
01:11:10 What new labels has HYBE launched recently?
01:11:59 How did HYBE start ADOR Labels?
Section III: HYBE’s Expansion Era 01:14:33 - 01:40:01
01:15:43 What happened between SM and HYBE and their stock acquisition controversy in February of 2023?
01:19:06 How will HYBE become the number one fan communication/engagement owner in South Korea/the world? What is Weverse Plus/WeverseDM? What is Dear U and Bubble?
01:24:50 Why is HYBE using Ticketmaster Dynamic Pricing?
01:28:34 Why did HYBE’s NFT project fail? What is MOMENTICA?
01:32:12 What is HYBE’s MIDNATT project about? How are they planning to use Supertone?