Do you know the real value of your content marketing strategy? Especially for evergreen content, it basically acts like the ETF foundation of your investment portfolio. It might not be the biggest gains driver of the quarter, but it is most definitely creating value for your business and silently compounding over time.

In this video I will explain why content marketing really matters for your business and some of the less known (but quite big!) advantages for your overall marketing strategy.

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⏱ Video timestamps:
0:00 The importance of content marketing
1:55 Top-of-funnel behavior of your target audience
3:19 Your audience will look for a solution themselves
4:00 The hidden value of top-of-funnel content
5:12 Why you should create content that might not directly generate revenue
5:59 Content that drives conversions
7:15 Honesty creates trust
8:03 How to get short-term value out of your long-term content

Who I am:
My name is Jasper, I'm an entrepreneur and marketing consultant. When I am not working on my business I love to play with the latest tech, travel to new places (or NYC, which is always a great idea), hone my camera skills in photography and videography or wander through an art museum.

But more than the things I do or have done, I’m a person. I have a deep sense of empathy and I enjoy connecting with people; that’s why I do what I do. I’m also a guest lecturer in B2B marketing and Digital Marketing at my alma mater. I thrive on the balance of giving back to those around me, just as much as I enjoy touring the wines of Saint-Émilion.

In my videos I share the things I learn and experience on this journey of becoming a better entrepreneur, marketer or just a better person.

What Gear Do I Use?
Most of my videos are shot with a Sony a7iii. Sometimes I also use my iPhone 13 Pro, Canon 70D, Canon G7X or GoPro Hero 9.