In this talk, Ida engaged the audience in a laughter yoga session. Like she says, laughter yoga is forcing oneself to laugh, and the silly, forced laughter becomes real laughter that gets blood flowing and endorphins released into the body. In addition to instructing the laughter yoga session, Ida shared the benefits of laughter yoga.

Ohio State alumna Ida Abdalkhani was a Global Brand Manager of Olay Body Care at Procter & Gamble at their world headquarters in Cincinnati, OH. There she led the brand's global whitespace expansion strategy to
generate an incremental $65 Million in sales in 3 years. Afterwards she became a certified laughter yoga instructor, and now is is the Founder & President of Ability to Engage, LLC-- a consultancy that specializes in the
development and co-creation of brand equities, architectures, and consumer segmentation as well as marketing strategies. Ida also develops and facilitates idea workshops, innovation sessions, and team effectiveness workshops.

This talk was given at a TEDx event using the TED conference format but independently organized by a local community. Learn more at http://ted.com/tedx